Tuesday, July 14, 2015

2014 GSM: A Euphonious Blend or just blowing our own horn?


It soon (Wednesday, July 22nd, 8pm) will be bottling time (look out for the MeetingWizard email), and that means decisions on names and labels. As good Rhone Rangers, we have followed a minor tradition the past few years of assigning names based on synonyms for blending like Harmonia, Concordia, Rapport, etc. Apparently the interwebs claim to have many years worth of synonyms. This year's model is Euphony, defined as "the quality of being pleasing to the ear, especially through a harmonious combination." 

An interesting and on-wine-point example of euphony is expressed in the romantic-era poetry of John Keats, in his Ode to Autumn...

Season of mists and mellow fruitfulness,
Close bosom-friend of the maturing sun;
Conspiring with him how to load and bless
With fruit the vines that round the thatch -eves run;
To bend with apples the moss’d cottage-trees,
And fill all fruit with ripeness to the core;
To swell the gourd, and plump the hazel shells
With a sweet kernel; to set budding more,
And still more, later flowers for the bees,

So unless, there's paramount objections and substantially better ideas, let's go with Keatsian Euphony and get on with label graphics. I fooled around with four looks and email all or just me with your preference. Be sure to refer to them by the names below each screen shot in dark blue. Here they are:

Chaquita

Poppy

Redhead

Blue Lady

 

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