Tuesday, July 20, 2010

Bottling this Friday; New, Improved "Armonious" Labels

Let the bottling begin! This Friday night, July 23rd we'll do two in a row, starting at 6PM and continuing at 8. It is dusty, thirsty work, so be sure to plan accordingly:
  1. comfortable wine-resistant work clothes
  2. hearty wine laborer snacking food
  3. a bottle o' something
  4. water or soft drink

These are the latest label versions, which feature the addition of a "Harmonious"  branding concept. RSWC wine making has always involved a "rhone ranger" blending philosophy to make enjoyable food-friendly wines in an enjoyable way. Recently I noticed  how ingrained the concept of "harmony" was in Italian and Spanish vinoculture. Hence, we have Armonioso and Armónico, defined as "wine in which the balance of components and characteristics is just right...the maximum expression of quality in a wine." Salute and Salud!

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